The annual turnover of the Turkish gaming industry is $853 million
What the Turkish gaming market looks like today, was told by Gaming in Turkey, a gaming agency engaged in marketing gaming and esports teams in the region.
Basic figures
According to the agency, there are 30 million players in Turkey. This is the total score for all platforms. Over the past year, this audience has left:
- in mobile games — $400 million;
- in games for PC and consoles — $453 million.
The dynamics of the market is small. The annual growth of the mobile gaming market is 7.5%, and the “big” one is about 3.2%.
The number of gamers does not grow from year to year, unlike the revenue from themExport and government support
The Turkish government notes the growth of gaming exports, — Gaming in Turkey reports. It has doubled in the last two years. As a result of last year, games developed in the country earned more than $ 1 billion on the world market.
Rukhsar Pekkan, the Turkish Trade Minister, said in January this year that her ministry supports this sector of the economy. In particular, it helps with advertising, promotion and marketing abroad. The next step is support in licensing, documentation and business consulting.
Against this background, it is not surprising that an active game dev community is now being built in the country. Two developer associations are currently operating in Turkey, four gaming events are being held, and there are academic programs for game development in five higher educational institutions.
Back in 2017, only three universities in the country had academic programsMarket specifics
It is difficult to talk about any special specifics of the Turkish gaming market, starting from the report. On the one hand, there are Turkish products in mobile tops. On the other hand, there are very few of them and most of the charts are well known to Western players.
The interests of the local audience are well understood by Chinese companies. They produce projects focused on local specifics in the country. Strategies with titles appealing to the history of the country (in particular, Game of Sultans and The Great Ottomans) are consistently high in the box office tops.
And some more numbers. Annual earnings from a mobile cash game in Turkey today can reach $5-8 million. For comparison, the highest-grossing mobile game in Russia at the end of 2018 earned more than $ 20 million.
The highest-grossing games in Turkey by the end of 2018Also on the topic:
