Activision Blizzard shares sank 6.7% after the announcement of Diablo Immortal
The gaming community’s criticism of Blizzard’s new game has seriously affected the value of its securities. Before the announcement, $68.9 was given per share. By Monday evening, it was already $64.8.
Activision Blizzard Stock Price (October 30 — November 5)
Recall that on November 2, at its own BlizzCon festival, the company presented the mobile game Diablo Immortal.
This caused mass hysteria among fans of the series, which had previously been presented only on PC and consoles.
Radical players perceived this move as the murder of the franchise. Part of the audience said that this was a betrayal on the part of the developers. They say, for the sake of profit, Blizzard does not make Diablo 4, but a free-play game.
In addition, disappointed with the announcement, the players hushed up the trailer of the novelty (450 thousand negative views out of 3 million), launched the hashtag #NotMyDiablo on Twitter and a petition to cancel the launch of the project. The latter has already gained 31 thousand signatures.
The market reacted to the situation — the company’s share price reached its lowest since January 2018. But, since the community is unlikely to boycott Activision Blizzard products because of the announcement (although there are such calls), most likely, after some time everything will come to naught, and the stock price will regain its previous positions.
By the way, even in the middle of autumn, the company’s shares fell to close values. Then the fall stopped on October 30 – the day after SuperData reported that Destiny 2 earned more on consoles in September than Fortnite and Spider-Man.
Any noticeable changes in the value of the company may also happen in the near future. On November 8, Activision Blizzard will present its results for the third calendar quarter of 2018.
Also on the topic:
- Why the audience met the announcement of the mobile Diablo coldly
- Blizzard has announced a mobile Diablo and a remake of Warcraft 3
Source: Bloomberg
