35% of Ubisoft's revenue came from DLC and micropayments. This is more than she earned from retail
The example of Ubisoft shows why some publishers are so interested in developing DLC and implementing microtransactions. Downloadable content, in-game items, subscriptions and advertising accounted for 35% of Ubisoft’s revenue in the past six months.
This became known from the publisher’s reports for April-September 2018. During this period, Ubisoft got rich by € 746.1 million. €257 million of this amount was brought by trading digital copies of games, €262 million came from DLC and microtransactions.
Thus, the total revenue from digital sales in the specified period amounted to €519.1 million. Their main driver was the racing The Crew 2. The initial sales of Far Cry 5 were not taken into account when compiling, as they relate to the previous financial year.
Ubisoft expects that for the full fiscal year it will earn about €2 billion from the sale of its games.
Also on the topic:
