Simplaex has announced a platform for the acquisition and sale of users

Simplaex is preparing to launch a marketing platform of the same name. The solution is intended for managing advertising campaigns, as well as buying and selling users.

The authors of the platform themselves call Simplaex “the first solution for selling users from hand to hand.” In fact, this means the following: Simplaex collects and analyzes data on players. The developer gets access to complete information about the users of his own project – where they live, how long they play, pay or not. A personalized advertising campaign is launched among these players, or the platform is looking for other users who are potentially able to be interested in the project.

If the players have “fallen off” or are inactive, then they are offered to be sold to other developers. The authors of the platform do not explain how this happens. We assume that developers will be able to exchange data on players who are interested in the same genres for money.

Let’s add that the project is declared as cross-platform. That is, it involves interaction with users of mobile and browser games.

Simplaex will be launched after the presentation at the GDC 2016 conference, which begins on March 14.

A source: Simplaex