Louis Vuitton has become an esports partner of Riot Games
The Louis Vuitton fashion house has become a global partner of the League of Legends World Championship. Before that, the brand supported only classic sports tournaments.
The partnership with Louis Vuitton was announced by Riot Games. A well—known manufacturer of suitcases and luxury bags will make a case for the main trophy – the Summoner’s Cup. It will be displayed on the Eiffel Tower shortly before the final.
In addition, the designers of the house will present new skins and a line of products based on League of Legends, writes VentureBeat.
Previously, Louis Vuitton also became a partner of the FIFA World Cup, the FA Cup and other sporting events. Now, for the first time in its history, it has expressed support for the esports discipline.
The Louis Vuitton brand has long been associated with the most coveted trophies. And finally, today we present the Summoner's Cup.
President of Louis Vuitton
According to Riot Games, the partnership with the famous French company raises the prestige of the championship. “First of all, this testifies to the scale and importance of League of Legends as a world leader in esports,” said Naz Aletaha, head of the Riot Games department for cooperation in esports.
This year’s League of Legends World Championship will be held from October 2 to November 10. But the collaboration with Louis Vuitton will continue next year.
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