Unity has bought Playnomics

Unity has got a taste. Exactly one month after the purchase of Applicier, the authors of one of the most popular game engines acquired the analytical company Playnomics.

All required contracts have been signed, the deal has been closed, and Playnomics is now part of David Helgason's growing empire, VentureBeat reports.

A few words about what Playnomics does. 

She has developed services that segment the audience using original algorithms. According to Chethan Ramachandran, CEO of the company, this allows you to immediately identify those users who are being monetized and those who need to be approached differently. Moreover, he assures that the Playnomics toolkit allows you to predict the reaction of specific types of players to a particular monetization in a game of a particular genre. 

In this context, it can be assumed that the completed transaction is Unity's next step towards creating a package of universal solutions for developers. 

A source: http://venturebeat.com

Playnomics is an analytical company that allows you to segment the audience into paying and non-paying cohorts, as well as predict their behavior. It was founded in 2009. In five years, it raised investments by $8.2 million.

Unity is a very popular engine among mobile app developers, allowing you to develop games for most existing platforms, including PC, Facebook, iOS, Android, portable and home consoles. One of the key features of the toolkit since its release has been a user-friendly editor.