Games as a service: what you need to know about the development of free-to-play projects

Chris Williams, Vice President of Big Fish, spoke at the Winter Nights conference about the key data and new trends with which Big Fish is achieving success in this rapidly developing sector of the mobile gaming industry.

Free-to-play games on mobile platforms now bring the highest revenue, but how to find an outlet to the audience and stand out from the crowd? How do I change the approach to game design, team composition and development deadlines by creating and maintaining a game service? What metrics do I need to track and how can I use them to improve the game? How important are social media mechanics when creating free-to-play games? What works and what doesn’t?