ByteDance's gaming business has entered its second phase. The company decided to focus on developing engaging games
ByteDance reports that its gaming division has moved to the next stage of its lifecycle. During restructuring, it reviewed its processes and decided to focus primarily on "creating engaging games" rather than increasing profits and daily user numbers.
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This was announced in a letter to employees by ByteDance's Head of HR, Hua Wei, and the new head of the gaming division, Zhang Yunfan.
The top managers stated that the ByteDance gaming division will now adhere to a long-term approach and show more patience in development. They emphasized that the company will continue to consider game metrics, but will pay slightly less attention to them than before.
Additionally, ByteDance intends to establish a more centralized management system for its gaming-related business and improve its reporting structure.
