IAP-revenue in mobile games on Unity increased by a third in 2022
The marketing agency Consumer Acquisition has released an infographic dedicated to mobile games that are made using the Unity engine. We have selected a few facts from it.
▪️In 2022, IAP revenue in games increased by 32%;
revenue from advertising in games increased by 28%;
▪️Mobile advertising revenue tripled in both Americas;
▪️94% of developers of fritupley products add advertising to their games;
▪️62% of gamers watch rewarded ads every day.
