Playtika has created a division for the development of casual games "on an industrial scale"
Israeli developer Playtika, known for its social casinos, has created its first internal division. It was named Games Lab.
The staff of the new studio has 150 people. Its main office is located in Tel Aviv, and its auxiliary office is in London.
In recent years, Playtika has been accumulating resources by absorbing other studios: Supertreat, Wooga, etc. Now he has created an internal studio for game development “on an industrial scale.” The goal of Playtika is to launch innovative games on the market annually, which will be available to players at lower prices. To do this, she needed to create a new industry model, writes Gamesindustry.biz .
Note that the main focus of Playtika is on casual games. She has mentioned before that she wants to expand her casual portfolio. This also explains her long-standing interest in absorbing casual developers.
Playtika herself is the author of such a hit as Slotomania, which brings in about $20 million monthly.
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