Unity Ads increased the revenue of Best Fiends by 250%

Thanks to the integration of the Unity Ads advertising service into the Best Fiends game, Finnish developers from the studio Seriously were able to bring revenues from the project to the total mark of $ 11 million.

Recall that Best Fiends is a three-in-a-row distributed under the free-to-play model. It was developed by former employees of Rovio and Remedy, united under the banner of a small independent company Seriously.

For the first time after the launch, Best Fiends earned mainly on IAP. The problem was that in the project, as in most shareware titles, the number of paying players was quite small relative to those who played but did not invest money in the game (Steven McKnight, a product manager from Unity, gives a figure of 3%).

As a result of working with Unity Ads, the team Seriously implemented the wheel of luck into the game. Thanks to this, the project’s revenues increased by 2.5 times, and ARPPU – by 250%. Along with the income, the length of the session and the life time of the players have grown significantly.

What’s the secret here? In fact, it’s pretty simple. The wheel randomly gives players one or another game currency. You can turn it once every 10 minutes. Plus, the player gets access to the wheel only if he watches the commercial. One video is one attempt.

Thanks to this idea, Seriously was able to bring the total earnings of the game to $ 11 million. The game’s MAU currently stands at 4.9 million, and total downloads have reached 15 million.

Source: Unity

Also on the topic:

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• Best Fiends scored 1 million downloads in six days