Facebook's F8 Developer Conference - All the Most Important
The F8 conference, an annual event that Facebook holds for developers, kicked off yesterday. The company presented many interesting novelties, and we tried to collect all the most useful in one material.
Facebook Messenger will become a platform
The company opens Messenger for developers: they will be able to create services and content for it. The company has an appropriate SDK for this purpose.
Users will be able to download new applications from a special section.
Messenger, therefore, follows in the footsteps of WeChat and LINE: it opens a mini-store. Recall that it has about 600 million users, so there will be no shortage of developers and an audience for their applications.
Improved analytics
Facebook’s own free analytics service will help developers better understand user behavior. With its help, it will now be possible to study the demographics of the application – age, gender, geographical location of users, as well as track engagement and retention indicators.
Facebook Analytics will allow you to understand exactly how users use the app on different devices. At the same time, the data can be segmented – by sources, for example. This way, developers will be able to see how certain groups of people react to the application.
“Facebook Analytics will help, for example, answer the question “how many Canadians who installed my app made a purchase on my website after that?”.
Finally, the service will help you track the effectiveness of advertising.
Now this feature is only available within Facebook. In the near future, the company promises that it will be possible to receive not only advertising data not only from Facebook, but also from other networks. While this option is in closed beta.
Advanced features of the LiveRail marketing service The social network has expanded the capabilities of the LiveRail advertising service.
Prior to that, publishers could only manage their video ads using LiveRail. Now it is possible to place more banners – or both videos and banners at the same time.
Targeting has also been improved. Up to this point, LiveRail collected data about users’ cookies and offered them advertising based on this. Now the process is more personalized: the service will get access to user data, which will allow you to provide advertising more precisely. At the same time, the privacy of users will not be affected: user information will be previously “depersonalized”. That is, there is no need to be afraid that the date of your birthday will become known to greedy advertisers.
Other materials on the topic:
It was launched in 2004 by Mark Zuckerberg. Its MAU at the moment is about 1.32 billion.
