FIFA has attached its brand to the Roblox game titled Super League Soccer

FIFA has branded the popular Roblox game, Super League Soccer, as "FIFA Super Soccer," developed by Gamefam.

According to a LinkedIn announcement, this game sees an average of 9.5 million users each month, and 1.5 million game sessions occur daily, with players spending roughly 11 minutes in each session.

Previously, FIFA and the game collaborated for an event during the FIFA Club World Cup 2025, marking it as the largest official football event on Roblox. The event amassed 20 million gameplay sessions and 5.5 million hours of engagement.

The ongoing collaboration allows users to engage with official national teams and popular clubs, participate in events associated with major leagues, and celebrate the journey to the FIFA World Cup 2026. Users can also unlock exclusive FIFA items for their avatars. Additionally, the partnership offers brands like Adidas special opportunities, inaugurating with an Adidas Football Festival featuring 14 associated clubs.

Christian Volk, FIFA's director of gaming and esports, praised Roblox for its community-building power in a press release. Volk emphasized that working with Gamefam creates a genuine football environment on the platform, supporting FIFA's push into gaming and offering new experiences for fans while presenting brands with engagement opportunities as the organization gears up for the FIFA World Cup 2026.

Additionally, FIFA has secured a deal with Netflix, with a release planned ahead of the 2026 World Cup. FIFA president Gianni Infantino described this collaboration as a milestone, expressing excitement about reaching billions of fans worldwide with innovative gaming experiences. This game, available to Netflix subscribers at no cost, ushers in a transformative era of digital football.

FIFA's near three-decade partnership with Electronic Arts concluded in 2022. This lengthy collaboration ended after reports suggested FIFA demanded over $1 billion for licensing rights. Electronic Arts now publishes football games under the EA Sports FC banner.