Roblox has named Vlad Loktev as its chief creator ecosystem officer in a move to "strengthen relationships with the creator community"

Roblox has introduced Vlad Loktev as the new chief creator ecosystem officer in their creator division.

Loktev is set to begin his role on September 29, where he will spearhead efforts to enhance creator success. His responsibilities will include developing an integrated suite of development tools, managing developer relations, and organizing platform events to bolster Roblox’s engagement with its creator community.

The company stated that as it aims for 10% of all gaming content revenue to flow through its ecosystem and benefit its community of creators, Loktev’s role will be crucial. This ambition is fueled by the recent achievement of surpassing 45 million concurrent users of games such as Grow a Garden and Steal a Brainrot, the latter setting a world record with 24.2 million concurrent users in a single game session.

Earlier in the month, Roblox revealed a "suite of innovations" related to AI and methods for creator revenue enhancement and disclosed that creators have collectively earned over $1 billion via their DevEx program over the past year. During the Roblox Developers Conference, the company discussed new projects, including an 8.5% increase in the Roblox Developer Exchange (DevEx) rate, where now 100,000 earned Robux equals $380, up from $350, when converted to cash.