How to build up the community of a new indie game - the head of No More Robots answers
Mike Rose, the head of No More Robots, told about where to look for an audience for developers of a new indie game.
Not Tonight, published by No More Robots
As part of GDC 2019, Rose presented a “release day plan”.
Rose claims that she uses it to promote her projects. In particular, he gave a list of useful resources for indie developers.
Game designer Chris Zukowski attended Rose’s presentation. He also provided a complete list.
List of actions for the release day
- Subscribe to the Twitter account of a popular streamer or letsplayer. Rose cites stacyplays as an example.
- Add the cover of the game to the directory of the Giantbomb wiki community.
- Send a press release about the game to inbox@gamespress.com (owned by Games Press).
- Add the game’s technical support topic to the Steam forum.
- Launch the game’s website.
- Create a mailing list via MailChimp.
- Register on IndieDB.
- Tell about the game in post-mortem on Gamasutra, in the communities of indie developers and fans of indie games on Facebook, make a separate post for friends.
- Tell about the release on Reddit (r/gamedev, r/pcgaming, r/gamernews, r/games, r/indigaming, r/foxes).
- Constantly maintain a Twitter account of the game.
- Post gif images with the description of the game on imgur and Tumblr.
- Post a message about the game on Steam the day before the release and directly on the release date.
- Post a post about the game on 9Gag.
All of the above actions, according to Rose, will attract the attention of players and significantly expand the game’s fanbase.
No More Robots is a British publisher. He is responsible for Not Tonight, which has an audience of 20-50 thousand people. The company has also released Descenders and Hypnospace Outlaw to the market over the past two years.
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