Newzoo: if you are not in the top 200, you will not earn a living
If the game is not included in the box office top 200 on iOS, then the proceeds from it will not be enough to support even a small studio. This is reported by the Gameindystry publication.biz with reference to a study conducted specifically for him by the analytical company Newzoo.
Newzoo assumes that a small studio of 5-10 people needs to earn at least $1 million gross per year (that is, before deducting the 30% that Apple takes). This means that the monthly revenue of such a studio should be at least $ 83 thousand.
If you look at the revenue of games in the USA, Europe and China, only 170 companies around the world earned more than this amount per month, Newzoo notes.
For studios with a staff of 50-100 people, the amount increases 10 times. They need to earn from $10 million gross per year. Of the 170 companies of those who earned more than $ 830 thousand per month, only 64. Moreover, of these 64, only 20 companies receive from $3.7 million per month in Europe and China and from $5.9 million in the USA on their games every month.
The relationship of the game’s position in the iOS top and revenue. Newzoo Data A source:
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