Superdata: the volume of the Asian gaming market in 2015 will reach $20 billion
The Asian gaming market will reach the size of $20 billion by the end of 2015, the American analytical company SuperData Research claims in its research.
For comparison, in 2014, the volume of the Asian gaming market was $18.7 billion.
SuperData analysts talk about the distribution of forces in the region. Japan is the largest local gaming market. It owns 45% of the market. It is ahead even of China with its 38%. South Korea remains in third place (11%). The rest of the region accounts for only 6%.
If we talk about how the quantitative advantage was distributed, then mobile games have the advantage. They account for about 59% of all games on the Asian market. At the same time, most (almost a third) of the revenue is still brought by PC projects.
Asian users prefer to pay for games using eWallet (32%), credit or debit bank cards (21%), through a mobile operator (16%) or resorting to prepayment (11%).
SuperData analysts note that despite the fact that spending on mobile games in Asia is generally higher than in the rest of the world, the local conversion rate is one of the lowest.
A source: http://www.alistdaily.com
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