App Annie: Southeast Asia prefers Google Play
The most popular store in Southeast Asia is Google Play. This is reported by the analytical resource App Annie based on the results of its research.
Users from this region download apps from the Google store 4 times more often than from the Apple App Store. Why? It’s about the installation base. There are much more Android devices in Southeast Asia than there are iOS devices.
Comparative indicators of the number of app downloads from Google Play and Apple App Store. The number of downloads in the Google store in South Korea is taken as 100%.The indicators of comparative growth in the region are again in favor of Google Play.
On average, the number of Android app downloads increased by 65%, and revenue by 220%. While on iOS, revenue grew by only 45% compared to the previous year.
Comparative indicators of growth in the number of app downloads (left) and revenue (right) from Google Play and Apple App Store
App Annie analysts report that local users prefer games to all other mobile applications.
It is to them that they give the highest marks. The mobile gaming industry in the region is on the rise. Over the year, the total number of downloads of games on both platforms increased by 45%. The highest growth rates are in Vietnam (the number of downloads increased by 95%), followed by Thailand and the Philippines (25%). Malaysia has stabilized so far, download rates in the country are not growing.
As for revenue, the region has yet to unlock its potential. Now it lags far behind its neighbors – Japan, China and South Korea. Even the total revenue of the five most “profitable” countries, Thailand, Malaysia, Indonesia, the Philippines and Vietnam, is almost 4 times less than in South Korea alone.
Comparative revenue figures for games from Google Play and the Apple App Store. The amount of revenue received from games from the Google store in South Korea is taken as 100%.
The region whose indicators were studied by App Annie is 11 countries and several dependent territories in Southeast Asia (Philippines, Malaysia, East Timor, Indonesia, Brunei, Singapore, Cambodia, Laos, Myanmar, Thailand, Vietnam, Christmas Island, Coconut Island, and so on).
The total number of inhabitants in it is more than 630 million people.
A source: http://blog.appannie.com
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