Game startup Netherfire will help Chinese titles to conquer the Western market
The American startup Netherfire adapts Asian games for a Western user.
In the image – art for the game Realm of Myths: Ragnarok by Netherfire
According to the company’s management, the biggest difficulty in this is not localization, as one might assume, but visual aesthetics.
Asian titles are unusual to the Western eye – and vice versa.
The emergence of a company like Netherfire is a reflection of an interesting trend in the gaming industry. The Chinese gaming market has grown to the extent that all other markets are becoming an expansion territory for it. That is, the vector of development is changing, not the West is expanding to the East, but vice versa.
Netherfire not only adapts Asian titles for the Western user. The startup is experimenting with genres. In the company’s latest project, Harvest Slots, slot mechanics are combined with a typical time manager in the spirit of Farmville. The player starts a slot machine and with its help wins money to upgrade the farm.
It is still difficult to say what the future of the project is. It launched on April 2, and is now at number 238 on the US App Store chart.
Source: http://venturebeat.com
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