NPD Group: paying players spend money in several top games at once
Paying players often spend their money in several top games at once, – says the analytical company NPD Group.
If a user has made an IAP in Candy Crush Saga, it may mean that he will also fork out in Clash of Clans, Farm Heroes Saga, Boom Beach, Cookie Jam and even Kim Kardashian: Hollywood. The company came to exactly these conclusions after examining more than a thousand games and about 325 thousand transactions over the past few years.
It was possible to identify several other interesting patterns. So, according to the company, one paying player accounts for an average of 7 purchases per game. Within three months, such a user spends about $48.
NPD Group started collecting data in October 2012. For several years, the company claims, it has accumulated a lot of similar discoveries that may be of interest to developers and publishers of mobile games.
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