App Annie has learned how to conduct demographic targeting
App Annie has introduced a new Audience Intelligence service that allows developers to learn literally everything about the users of their applications: age, gender, education, income level and much more.
In addition, using the service, you can get information about users of other applications and compare, for example, the demographics of your project and a competitor's project.
Let's add that App Annie receives data from open sources, based on the information that everyone leaves daily, just being online.
Other materials on the topic:
- App Annie: Mobilizing the next 5 billion
- App Annie Index 3Q 2014: in the USA, the main driver of revenue growth from the Play Store is the Game of War and Clash of Clans games
App Annie is an analytical company specializing in monitoring the mobile app market and selling specific data on it. In mid—2014, App Annie acquired its main competitor, Distimo. The company has two head offices at once — in Beijing and San Francisco. There are also offices in Hong Kong, Tokyo, London, Seoul, Shanghai and Moscow.
