Newzoo: the Russian market is more promising than German and Spanish

"The Russian gaming market is no less intriguing than the Chinese one," said the CEO of Newzoo, commenting on the latest research by the analytical company, also noting that the gaming markets of Germany, France and Spain are less promising.

Recall that at the end of June, Newzoo published a list of top countries in terms of projected revenue from games in 2014. Recall that Russia took 12th place in the top. Yesterday, Peter Warman, CEO of the company, told VentureBeat what he thinks about our market. 

"Our research shows that Russia's role in the global gaming industry is much higher than it is believed," he said.

The number of players in our country is about 61.8 million. For comparison, Spanish is spoken by about 140 million players in the world today. Another thing is that the number of payers among the Russian-speaking audience is much higher. 

Uarman even compares the Russian market with the Chinese, noting that they are equally interesting.

"There are several striking similarities between these markets. Thanks to them, Russia can be perceived in many ways as a "way to the East", which makes it an even more attractive gaming market," said Uarman. 

"A deep analysis of the market and an understanding of its cultural characteristics demonstrates that Russia deserves to be assessed as one of the main gaming markets, in many ways more promising in terms of localization than the markets of Germany, France and Spain," he added.

Recall, according to Newzoo's forecast, the annual revenue of the Russian gaming market this year will amount to $ 1.14 billion.

A source: http://venturebeat.com