App Annie and IDC talked about mobile games based on movies

App Annie, together with IDC, studied the market for games developed based on movies and TV shows. As it turned out, there is no direct connection between the box office of films and games based on their motives.

But App Annie did not start her report with a movie, but with a completely traditional description of the role of games in the mobile market. As you can see below, the share of game downloads and the revenue they generate continues to grow.

Today, games account for about 40% of downloads in the world's two leading mobile app stores. The share of user spending on mobile games is much higher. Their share on Google Play is especially high (about 80%).

The shares of games in total downloads and revenues do not seem to be very dynamic, unlike annual revenue growth.

Google Play's quarterly revenue grew 2.5 times over the year (this is more than last year's App Store revenue for the first quarter), App Store revenue by 1.7 times. Revenue from portable consoles fell slightly.

As for mobile games based on movies, App Annie has prepared two large tables on this topic. In the first, she compared the top game adaptations in terms of downloads with the box office collections of the films they were based on.

It turned out that there is no direct correlation between the amount of box office receipts of films and the amount of downloads of mobile games "based on motives" (games can end up in the box office top, even despite the average box office).

In other words, it can be concluded that other variables that can also influence downloads (features on the main page of the App Store and Google Play, the influence of other related brands, the size of the mobile app advertising campaign, and so on) are more important than the box office success of the feed.

There is also no correlation between the revenue of the game and the movie for which it was made.

According to the report, games "based on motives" are usually time managers, puzzles and endless runners.

If you abstract from the mobile market and try to compare movie revenues and video game revenues, you will find: The movie industry still earns much more than the game industry.

At least, this is true for the States, where the difference in industry revenues is about $ 10 billion. However, from 2005 to 2013, movie revenues fell by 5%, while video game revenues increased by 7%.

P.S. App Annie will be on White Nights 2014.

A source: http://blog.appannie.com