Newzoo: 247 companies earn $1 million a year in the US mobile games market
While talking about the oversaturation of the market, expensive traffic and the difficulty of keeping users in the game, you can skip the latest Newzoo report. According to him, the mobile games market brings money not only to a handful of developers. In 2013, 247 companies earned more than $1 million from American gamers.
This is after deducting the share that is due to the stores.
Almost Pareto's law
Important: in the USA, 10 box office games in 2013 were responsible for 25% (iPhone), 36% (iPad) and 27% (Google Play) of the revenue of the top 1000 apps. In other countries, curiously, the gap is larger: the top ten iPhone App Store accounts for:
- 59% of income in Spain
- 55% of income in Brazil
- 54% of income in China
- 54% of income in South Korea
Goodgame Studios
Newzoo also said that one of the most notable newcomers to the European box office was the Empire: Four Kingdoms timemanger from the German publisher Goodgame Studios. In March, the game was featured in more than 10 European box office stores on iOS and Google Play. The Four Kingdoms earned the most millions last month on Android. By the end of March, GoodGames was ranked in the Top 20 most profitable publishing houses in the world.
Empire: Four Kingdoms
Newzoo analysts attribute part of the success of the title to aggressive TV advertising conducted in key European regions a month ago.
Casino
Gambling is more alive than all the living. Four of the top ten games on the U.S. iPad App Store box office chart were either bingo or gambling games published by DoubleDown, BigFish, GSN and BitRhymes.
DoubleDown Casino
Newzoo also noted that it is now possible to talk about the age demographic shift of audiences between iOS and Google Play. Due to the price, Android devices are more attractive to a younger audience who are less interested in gambling.
King and PC
The success of Candy Crush does not prevent other King titles from growing. In addition, it turns out that more than 48% of Candy Crush mobile players have played at least one more game from a British publisher in the last few months.
However, the following fact seems to be the most interesting to us: PC is still the most popular platform for King projects. It is on it that most of the players of the Saga series of games sit. Only Candy Crush is played more on mobile devices.
Farm Heroes Saga is consistently ranked 6-7 in the box office tops of iOS and Google Play. Newzoo assures that if the game continues to be there, then by the end of the year it will bring about $250 million to King's piggy bank.
A source: http://www.newzoo.com
Photo: http://thenextweb.com/
