27.03.2014

The Japanese mobile games market has reached $5.4 billion

The Japanese mobile games market grew by 178% last year compared to 2012. The market volume is estimated at 546.8 billion rubles ($5.4 billion), according to CyberZ marketing and advertising agency.

Analysts predict a steady growth of the mobile market in the Land of the Rising Sun to ¥658.4 billion ($6.5 billion) this year, ¥746.2 billion and ¥823.8 billion in 2015 and 2016, respectively.

Last year, the mobile part of the market accounted for 50% of the total video game market in Japan, which was estimated at ¥1103.6 billion. 

A source: http://www.serkantoto.comCyberZ is a Japanese advertising and marketing company that mainly operates in the mobile application market.

Owns CyberAgent publishing house.

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