i-Free Company presents the speakers of the 10th Mobile VAS & Apps Conference and Mobile Trends Forum

October 3, 2013

– St. Petersburg, Russia – i-Free Company, as the organizer of the 10th ^{Mobile VAS} & Apps Conference, the largest conference in the mobile industry in Eastern Europe, presents the key speakers of the event.

The tenth anniversary conference will bring together more than 500 specialists from around the world. Experts and reputable professionals of the Russian and global mobile market will make about 30 reports and hold six round tables on topical issues of the development of the mobile industry in Russia and the CIS countries.

The first session of the conference will focus on the promotion of mobile applications in the North American, South Korean and Russian markets. This session will feature presentations by Ralph Simon, CEO of Mobilium Global, founder and Honorary Chairman of MEF Americas, and Nathan Millard, an expert on the South Korean market, Director of International Partnerships at beSUCCESS. The session also includes a report by Alexey Pronichev, head of the Samsung Multimedia Solutions Center: he will talk about the possibilities of mobile distribution through Samsung, the world's largest mobile phone manufacturer.

The next session will focus on issues related to the most popular mobile content today – games and non-gaming applications. Speakers at this session include Phil Larsen, co–founder of Halfbrick, Marianna Kryakvina, Head of Marketing at Creative Mobile, and Dmitry Filatov– CEO of Shopface.

A separate session will be devoted to the strategies of mobile operators in the new market conditions. Ekaterina Ogneva, Head of Beeline's Information and Entertainment Services Department, will share her experience of cooperation with Google. Valery Galushka, head of the department of interaction with content providers at MTS, will talk about OTT (Over the Top) technology and strategic features of working in the modern market, and Andrey Kushnarev, content and media Director of Megalabs, will talk about the opportunities his company provides to developers, as well as about sales of applications through storefronts of operators.

The discussion of operator strategies and market changes related to the adoption of amendments to the Law on Communications will continue at a round table hosted by Nadezhda Antsiferova, Chairman of the Association of Mobile Service Providers and Content Providers.

In addition, on the first day of the conference, on November 21, it will be held The Mobile Projects Exhibition, where young companies and startups will present their innovative products to publishers and investors. A series of blitz presentations will be held from 4 p.m. to 6 p.m.

On the second day of the conference, on November 22, the Mobile Trends Forum will take place: it will focus on the most relevant trends in the mobile industry. The first session of the forum "New Mobile Platforms and Interfaces" will feature: Bernd Schulze – Director of Business Development at Qualcomm Europe, Jostein Svendsen – CEO and co–founder of WeVideo, Robert Boal – Director of Innovation at BBG and Romuald Zdebsky - Head of Technology Strategy at Microsoft: he will talk about touch interfaces in mobile devices and game consoles.

At the next session of the forum, the problems of investments in the mobile industry will be discussed. Among the speakers are investors from Silicon Valley (USA), Japan and Europe: Mario Tapia – founder of MobileMonday Silicon Valley and Momentum Accelerator, Joe Jacin – Managing Director of DNA Partners, Kei Shimada – Director of Business Development at Dentsu, Harry Koponen – Senior Advisor at Rovio, Pavel Bogdanov – General Partner at Almaz Capital.

The forum program includes a special session dedicated to payment solutions based on mobile technologies and NFC. Boris Kim, Chairman of the Board of Directors of Qiwi Bank, and Kristina Stoyanova, Head of the Yandex Interface Development Department, will make presentations here.Money, Kirill Gorynya is the co-founder of i-Free, as well as Ergi Schoener, Business Development Manager in Southeastern Europe, MasterCard Europe. Ergi will talk about NFC products created by MasterCard for the mobile operator Turkcell, which today ranks first in the world in practical use of NFC solutions in the cellular network.

The topic of payment solutions will be continued at round tables, which will be attended by representatives of Visa, MasterCard, Samsung, Sony, HTC, Qiwi Bank, Pay Pal, Beeline, MegaFon, TKS Bank, Tavrichesky Bank, etc. The panelists will discuss mobile payment services and forecasts for the development of this market segment in the near future.

More detailed information about the speakers and the topics of the reports can be found in the conference program published on the official website of the event.

You can register for the 10th Mobile ^VAS & Apps Conference and Mobile Trends Forum here. Preferential registration is valid until October 16.

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i-Free is a Russian innovative company that has been operating in the CIS market since 2001 and in the international market since 2006. Specializes in the creation and implementation of innovative projects in the field of mobile and NFC technologies, electronic finance, digital content distribution, electronic payment systems and micropayments, the development of applications for smartphones and new network devices, as well as the promotion of digital products in the B2C market and the implementation of B2B projects in the field of mobile marketing.

The company is represented and successfully operates in international markets: i-Free offices are located in Kiev (Ukraine), Minsk (Belarus), Almaty (Kazakhstan), Mumbai (India), Beijing (China), Sao Paulo (Brazil). I-Free products and services are delivered today to more than 100 countries around the world.

The headquarters of i-Free is located in St. Petersburg, the representative office is in Moscow. Currently, the company employs more than 750 people.

i-Free cooperates with leading mobile operators in Russia and the CIS countries, global mobile equipment vendors, banks, multinational brands and trademarks, major media holdings, publishing houses and Internet resources.

More detailed information about the company is available on the website www.i-free.com

For more information, please contact:

Aelita Davydova,

Tel. + 7 (495) 984 90 01

e-mail: pr@i-free.com