The global tablet device market in 3Q13 through the eyes of IDC
According to IDC, global shipments of tablet devices increased to 47.6 million in the third quarter of 2013. This indicates a 7% increase compared to the figures of the previous quarter and 36% compared to the figures for the same quarter last year. And again, the bulk of deliveries are accounted for by Android tablets.
Apple’s supply volume decreased slightly, which is probably due to the lack of updates to the iPad line in the second and third quarters. If in 2Q13 they were 14.6 million, then in 3Q13 this figure dropped to 14.1 million. Apple’s decision to postpone the release of a new product to the 4th quarter resulted in a decline in the company’s market share to 29.6%, the lowest figure in history. However, the release of the new iPad Air is scheduled for today (November 1), and an updated version of the iPad mini with Retina display should also appear this month, which means that Apple’s sales growth in the 4th quarter should be expected.
Samsung is in second place , the volume of its deliveries is approximately 9.7 million . The company has put a lot of effort into creating the ability to synchronize its tablets with other successful Samsung products, smartphones and televisions, and has grabbed 20.4% of the global market.
Nexus 7 shipments totaled 3.5 million devices in the 3rd quarter, which places Google in third place and assigns it 7.4% of the market. Lenovo managed to take the 4th place with 2.3 million shipped devices and a market share of 4.8%. And finally, Acer ranks 5th: 1.2 million shipments and 2.5% of the market.
|
Vendor |
3Q13 supplies |
3Q13 market share |
3Q12 supplies |
3Q12 market share |
share of growth for the year |
|
Apple |
14.1 |
29.6% |
14.0 |
40.2% |
0.6% |
|
Samsung |
9.7 |
20.4% |
4.3 |
12.4% |
123.0% |
|
Asus |
3.5 |
7.4% |
2.3 |
6.6% |
53.9% |
|
Lenovo |
2.3 |
4.8% |
0.4 |
1.1% |
420.7% |
|
Acer |
1.2 |
2.5% |
0.3 |
0.9% |
346.3% |
|
Other |
16.8 |
35.3% |
13.5 |
38.8% |
25.0% |
|
Total |
47.6 |
100.0% |
34.8 |
100.0% |
36.7% |
Interestingly, shipments from manufacturers that were not included in the top 5 largest players in the tablet device market accounted for a third of all devices in 3Q13. IDC lists dozens of companies in the “Other” category. They include both large sellers, such as Amazon, Microsoft, HP and Dell, as well as lesser-known manufacturers who mainly produce Android devices at ultra-low prices.
According to Tom Mainelli, research director at IDC, “such cheap Android-based products make tablets accessible to a wide range of consumers, which is good. However, many manufacturers use cheap parts and Android versions not approved by Google, which can lead to user frustration and limited capabilities.”
Source: www.idc.com
