The next big market is the Middle East
In three years, the Istanbul-based gaming startup has raised $30 million, and the total number of its daily users (DAU) across all platforms has reached almost 12 million.
The rapid growth of the Asian market in the Western press began to talk only two years ago. After the success of Rage of Bahamut, Blood Brothers and, of course, Puzzle & Dragons – they don’t take their eyes off him anymore.
Perhaps in a year they will talk about the markets of Turkey, the Middle East and North Africa with no less interest.
Peak Games, based in Istanbul, thanks to these regions, has become in three years, according to our colleagues with GamesBeat, a major global player in the market of social and mobile games.
- Its total DAU is 11.8 million
- Its total MAU is 25 million
- The number of online users is 300 thousand
Concurrent users is, according to our version, the number of online usersThe company itself explains its growth for several reasons:
Firstly, she was one of the first to invest in the Middle Eastern mobile market when there were only 2 million devices in the region. The company has 10 million users on Facebook alone now.
Secondly, Peak Games has made a bet on digital versions of board and card games popular in the region, and has built on this a large own brand – Plus.
Thirdly, the company prefers to publish social projects and games with synchronous multiplayer, builds services from its applications, tries to make them part of the daily life of users.
The flagship of the company is War of MercenariesThe Peak Games portfolio includes games such as Okey, Okey Plus, 101 Plus, Tavla Plus, Batak, Pool Plus and War of Mercenaries.
At the moment, the company is releasing its games simultaneously on iOS, Android and Facebook and is betting on midcore projects. 95% of Peak Games’ revenue is provided by IAPs. Advertising is responsible for the remaining 5%.
Over three years, companies such as Earlybird Venture Capital, Hummingbird Ventures and Endeavor Catalyst Read have invested $30 million in the company.
Sources: thealistdaily.com, venturebeat.com
