PlayHaven puts analytics into real-time mode

Representatives of the mobile analytics agency PlayHaven announced yesterday the acquisition of a San Francisco startup Staq.io , a specialist in the field of statistics processing, and, in this regard, about the possibility of demonstrating data in real time.

A team of three founders Staq.io developed a technology that allows you to generate reports on users of mobile applications in real time. With the introduction of the system Staq.io , users of the PlayHaven service will be able to immediately track data changes.

“We just lacked one detail to complete the puzzle – so that the data would arrive in real time,” Andy Yang, the head of the company, said in an interview with GamesBeat.

Tracking mechanism Staq.io it works instantly: while the user is enthusiastically engaged in the game, data about this action is immediately displayed in the developer console.

With the help of the new technology, the developer can make changes to the application on the fly, experimenting with new methods of user retention and monetization, and instantly see the result.

“There is data behind every success of a game developer,” says the head Staq.io Massimo Andreasi Bassi, assuring that his team members are “happy to join forces with PlayHaven.”