Smartphones will kill the Smart TV Market

The creative director of Electronic Arts said that the future of Smart TV is behind the Android operating system.

The topic, at first glance, is not quite ours. At the London TV Connect exhibition, formerly known as the IPT&TV Industry Awards, Richard Hilleman from EA called Android a “creeping weed” for manufacturers of “smart TVs“. In the sense that Smart TV is likely to lose in the competition with the Google operating system.

Richard Hillman is confident in Android
“Android is coming and it’s good,” Richard stressed.

Hillman is referring to the appearance on the market of the so-called Android set top boxes, small set-top boxes on Android that connect to televisions. In fact, these are small computers that are not very different in functionality from Smart TVs, but they are much more productive in terms of filling.

Boxing from Archos TV Connect
However, in our opinion, there is no need for such boxes.

They will most likely be replaced by conventional smartphones. Already, some models of mobile handsets can be used as a kind of set-top box for TV, as a video player, a console with its own games, a remote control, and so on.

A year and a half ago, many believed in the appearance of an Apple TV, which, as was already the case with the iPhone and iPad, would create a new “blue ocean”. But that didn’t happen. As for the concept of Smart TV itself, it turned out to be not so interesting at this technological stage. They simply tried to turn the TV into a computer, which requires a keyboard and mouse for convenient control.

Surfing the Internet on a Smart TV is a so-so pleasure
But it turned out that the concept works in conjunction with a mobile device.

The incident is that it turned out to be the most convenient scenario for the user when the home TV is just a big screen to a smartphone. A user can download a game from Google Play and run it on a smartphone in such a way that the image is transmitted to the TV screen, and the touch screen is used as a controller.

That is, while everyone was waiting for the emergence of a new large market, like social or mobile, the latter grew so much that, in fact, it ate the unborn “baby”.

This is not the future, this is the present
The only question is how this situation will affect the development of the mobile gaming industry in the future, how should developers react to this, create several modes in their own projects, move away from the already familiar concepts of mobile development?

And, yes, should we wait for an Apple TV?

Questions, some questions, to which, unfortunately, there are no answers yet.