ABI Research: It's time for Nokia to change

ABI Research analysts believe that Finns urgently need to change their policy, currently focused on Windows Phone, if they want the company to survive until the end of 2013. 

Of the 86.3 million million mobile phones sold by Nokia in the 4th quarter of 2012, only 6.6 million are smartphones. Of these, only 4.4 million is worth Windows Phone. In turn, the company’s share in global smartphone sales has significantly decreased over the past year: from 16% to 5%. Moreover, according to Mobile-review, in 2012 the company’s operating profit “became a negative value.” 

The reason for this, according to the journalists of the Russian edition, is the lack of professionalism of the current Nokia president Stephen Ellop, as well as the company’s bet on Windows Phone. 

Against the background of Samsung’s statement about the cessation of production of Windows RT-based tablets in Europe, the fall in the share of the main partner of the “small-soft” company in the smartphone market is another cobblestone in the direction of Stephen Ballmer. His brainchild – Windows Phone and Windows RT mobile platforms – has a far from cloudless future.

So the development of applications for these platforms in the light of the above events seems to us a very risky venture. Although, as noted in our editorial office, “Android was not built immediately either.”

Photo: Mobile-review