Google Analytics has learned to count iOS downloads

Great news for those who promote apps on Apple’s mobile platform: Google has implemented monitoring of iOS downloads through AdWords.

Advertising and marketing companies now have the ability to track iOS app downloads. To do this, they need to create a specific code on their AdWords account, and then embed it into their own applications. After that, Google Analytics will take into account every download that occurred as a result of a click on their in-app advertising. 

In other words, when a user clicks on a banner in an application leading to the advertised program’s page in iTunes, and then downloads it, the service will count the download. Just keep in mind that Google Analytics takes into account only those installations that came from advertising displayed inside the application. 

Earlier, Google Analytics could track such downloads only on Google Play, on iOS, the service only counted the number of clicks on banners.