More and more game developers are using generative AI, but the share of those dissatisfied with it is also growing — study
The organizers of the Game Developers Conference (GDC) surveyed 2,600 game developers. During the study, they discovered that attitudes towards artificial intelligence in game development remain divided.
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- Generative AI is already used by 40% of developers. In the previous survey by GDC organizers, the figure was lower at 36%.
- The highest rate of generative AI usage was found among mobile game developers (70%) and free-to-play projects (58%).
- Most commonly, generative AI is used for brainstorming and research (73%). Neural networks are also actively used for data analysis and summarization (62%), coding (56%), editing work (42%), and creating prototypes (39%).
- Even though generative AI is becoming more popular, opinions about it are worsening. Fifty-five percent of respondents said that the spread of such technologies is harmful to the gaming industry. Previously, 54% of developers answered this way, and in 2024, it was 30%.
- Corporate policies regarding AI differ depending on the type of company. For instance, 27% of employees at AAA studios admitted that they feel pressure or encouragement from management regarding the use of neural networks. Among indie developers, this figure is only 9%.