Study: Nearly half of surveyed internet users play HTML5 games
At the end of August, the analytics company Newzoo, in collaboration with Google, published a comprehensive report dedicated to HTML5 games. Below are some findings from the report.
As part of the study, analysts surveyed over 16,000 internet users from the United States, Canada, Brazil, the United Kingdom, Germany, South Korea, Japan, and India.
- Interest in HTML5 games is quite high. 46% of respondents reported to analysts that they played HTML5 games at least once in the last month. The proportion of men and women among them is equal.
- Younger audiences play such titles more frequently than mature audiences. Among respondents aged 13-20, 60% played HTML5 games, while only 38% of those aged 41-50 engaged with them.
- 70% of HTML5 gamers play on dedicated platforms for HTML5 games. Many also occasionally launch them on social networks (60%) and regular non-gaming websites where HTML5 games can be found alongside other content (45%).
- HTML5 games are typically played on smartphones (83%). Desktop PCs and laptops come in second with a share of 53%. Next are tablets (33%) and televisions (11%).
- Only 4% of HTML5 gamers stated that they do not play anything else.
- Meanwhile, 75% of HTML5 gamers admitted that they periodically also play regular mobile games. Furthermore, 48% play console titles, and 44% play PC titles.
- Usually, less time is spent on HTML5 games than on other games. For instance, gamers aged 13-20 spend an average of 3.7 hours per week on such entertainment, whereas they spend 4.5 hours on PC games, 4.9 hours on mobile games, and 5.3 hours on console games.
- The most appealing features of HTML5 gaming are the availability of a large number of free games (38%), the ability to play anytime and anywhere (35%), and the ease of finding games on the internet (29%).
- The top 3 reasons people quit or never start playing HTML5 games are disruptive gameplay ads (39%), slow loading (37%), and the active use of pay-to-win mechanics (30%).
- 61% of those playing on social networks and 60% on dedicated platforms spent money on HTML5 games. The most popular in-game purchases are the option to disable ads (26%), game currency (23%), and boosters (22%).