According to analyst data, the video game Assassin's Creed Odyssey has seen an increase in daily active users after the release of a Christopher Nolan film

After Christopher Nolan's movie, "Odyssey," was released on July 17, there was a notable jump in the number of daily active players of the game Assassin's Creed Odyssey across various gaming platforms.

Ubisoft's promotion was minimal, consisting mainly of a few social media messages linking the game to the movie. However, despite this, Assassin's Creed Odyssey saw its user engagement dramatically increase by 90% on platforms like Steam, PlayStation, and Xbox, as reported by Aliena Analytics.

The daily active users ballooned from 122,000 on the first day of the film's release to 233,000 after ten days, which is about 1.8 times higher than before the movie's debut.

DAUs increased from 122,000 to 233,000 ten days following the movie's release

The most significant growth was noticed on Xbox, where daily user numbers soared by 134%, going from 36,000 to 84,000. On PlayStation, users almost doubled, reaching 114,000, and Steam users increased by 26%.

Rhys Elliott, who leads market analysis at Aliena Analytics, suggested that the increase in console users could be attributed to subscription services, as the game is featured on both Game Pass and PlayStation Plus.

Data from Video Game Insights (VGI) corroborates these trends, showing that the combined daily user figures rose from over 150,000 on the movie's release date to 238,000 by July 26.

VGI also observed an increase in DAUs, from more than 150,000 to 238,000

“Game sales have been steady at about 400,000 units year-to-date, but what truly matters here is player activity,” said Elliott. “The movie didn’t prompt millions to buy this older game, but it indeed got an impressive number of people playing it again. This gives Ubisoft valuable data for potential future projects related to AC Odyssey.”

Increased player engagement has also been noted in other gaming series following television adaptations. For instance, after the first season of the Fallout series premiered on Prime, Fallout 3 and Fallout 4 experienced a 225% increase in daily active users in the weeks that followed.

Sales of Fallout games also rose following the second season, with VGI noting "significant spikes" for Fallout: New Vegas and increased interest in Fallout 4.

After the series premiered, the number of simultaneous players on Steam doubled, rising from an average of 20,000 to more than 40,000.