Study: The revenue of the global online casino market will approach $450 billion by 2030
The global online casino market could more than double over five years—from $221 billion in 2025 to $447 billion in 2030. The compound annual growth rate is expected to be 15.1%. These figures are presented in a study by MICo.
At the same time, the study notes that the share of the online segment in the total gross gaming revenue (GGR) of casinos will only increase from 25% to 28% over this period. Analysts interpret this as an indication that the main growth will be driven not by new players, but by the competition for existing audiences.
MICo also pointed out the rise in customer acquisition cost (CAC). They estimate that over 8-10 years, CAC in digitally dependent industries could increase by more than 60%. One of the reasons for such a significant rise cited by analysts is the advertising restrictions for gambling introduced in various countries. Moreover, the intensifying competition among operators also contributes to the increase in CAC.