Sales of the Switch 2 in Japan have plummeted by 87% following a previous spike as the market anticipates price adjustments.

Image credit: Nintendo

The Japanese market witnessed an 87% decline in Nintendo Switch 2 sales after a significant increase before the price adjustment on May 25.

Sales data from last week, as reported by Famitsu, indicated that Switch 2 hardware sales plummeted to 31,751 units, marking a steep 87% reduction from the preceding week, according to VGC.

Leading up to May 25, Switch 2 units sold briskly, exceeding 200,000 each week, due to early May reports about a looming price rise. Before this, weekly sales figures were between 44,000 and 52,000 units.

On May 25, the price for the Switch 2 in Japan rose from ¥49,980 ($312) to ¥59,980 ($374), leaving the multilanguage version's cost unchanged.

The original Switch saw its price increase from ¥32,978 to ¥43,980 on the same day. Before the price adjustment, sales for this model ranged from 3,000 to 8,000 units weekly, but dropped to 229 units last week, below the Xbox Series X.

The price of Switch 2 systems is also set to change in markets such as the US, Canada, and Europe starting September 1, 2026.

Nintendo explained that the decision to adjust prices was driven by current market dynamics.

"If cost increases were temporary, we could have opted for alternate measures, like enhancing productivity or expanding our market base without altering hardware prices," said Nintendo president Shuntaro Furukawa.

Furukawa further explained, "The recent escalation in prices of memory and other components, coupled with currency market tendencies and oil price shifts, are expected to persist in the medium to long term."

He added: "Maintaining the current pricing would severely impact our hardware's profitability, potentially affecting business operations during this period."

"For the continued growth of our video game platform business, maintaining a robust earnings structure is crucial. Hence, we reluctantly decided to increase the selling price to partially cover our costs."

This article has been revised to elaborate on the 87% sales decrease.

gamesindustry.biz
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