Aonic has purchased the research technology company Prime Insights in a deal exceeding $250 million

The global gaming conglomerate Aonic, consisting of multiple studios worldwide, has purchased the research technology company Prime Insights for a sum exceeding $250 million. This investment is aimed at enhancing Aonic's "tech vertical." Prime Insights is expected to collaborate closely with Exmox, a company that partners with notable entities such as Playrix, Zynga, and Paxie Games. This acquisition marks Aonic's largest purchase to date.

Benjamin Ritzka, the founder of Prime Insights, will maintain his role as CEO. He has reinvested a substantial portion of the transaction's proceeds back into Aonic, making him among the largest shareholders in the group. Prime Insights operates with a workforce of 120 individuals across 17 nations.

With the acquisition, Prime Insights will contribute to Aonic's businesses in creating a cohesive international platform for awards and data, catering to over 50 million consumers, encompassing 12 consumer brands, and generating approximately $300 million in annual revenues.

"Prime Insights has revolutionized the process of programmatic data collection for consumer insights, establishing itself as a true innovator in the fiercely competitive research technology sector," stated Aonic CEO and co-founder Paul Schempp. "It's uncommon to find an entrepreneur as visionary as Benjamin, along with a team as competent as Prime Insights. We are thrilled to join forces."

Ritzka expressed his thoughts by saying, "Our growth journey at Prime Insights in recent years has been unparalleled in the industry. This transaction is a remarkable acknowledgment of what we've accomplished. Immense gratitude goes out to my outstanding team at Prime Insights."

In related news, Arthur Mostovoy, previously the head of Larian Studios, took on the role of head of games at Aonic in April.