Aonic has completed the acquisition of the research technology company Prime Insights for over $250 million

Gaming conglomerate Aonic, which integrates multiple game development studios globally, has bought the research tech company Prime Insights for a sum exceeding $250 million.

Aonic indicates that this acquisition aims to enhance its "tech vertical," with Prime Insights poised to collaborate closely with Exmox. Exmox partners with major companies such as Playrix, Zynga, and Paxie Games. This purchase marks Aonic's largest acquisition to date.

The founder, Benjamin Ritzka, will remain as CEO of Prime Insights and has significantly reinvested into Aonic, becoming one of its top shareholders. The firm operates with a team of 120 professionals scattered across 17 nations.

Prime Insights is set to work with Aonic's current entities to establish a global data and awards platform reaching over 50 million consumers, encompassing 12 proprietary consumer brands and generating more than $300 million in annual revenue.

Aonic's CEO and co-founder, Paul Schempp, remarked, "Prime Insights has set new standards in programmatic data collection for consumer insights, revolutionizing the competitive research technology space."

"Meeting an extraordinary tech entrepreneur like Benjamin and working with the ambitious Prime Insights team is a remarkable opportunity for us," he added.

Benjamin Ritzka expressed, "Our recent growth at Prime Insights is unparalleled in our sector. This substantial transaction highlights the value of our achievements. I’m grateful to our exceptional team."

In April, Arthur Mostovoy, the former head of Larian Studios, joined Aonic as the new head of games.