Diablo Immortal generates almost $800k in first 24 hours since its launch on mobile

Dialbo Immortal, the first mobile title in the prominent ARPG series, had a successful launch despite the controversy surrounding its monetization. The game has already generated almost $800k on iOS and Android in 24 hours.

• According to data by AppMagic, Diablo Immortal reached $793,678 in revenue on mobile.
• The US accounted for 55% of this sum, followed by Germany (8%), South Korea (7%), Japan (6%), and Canada (5%).
• The game generated 1,243,081 downloads, with the vast majority of them coming from iOS players.
• The US is also the global leader by installs with 285k, followed by Brazil, Japan, South Korea, and Germany.

Blizzard co-developed Diablo Immortal with Chinese tech giant NetEase, which has years of experience in the area of free-to-play mobile titles.

A lot of players across the world have already criticized the game for its monetization, with some of them saying that the studio “should be utterly ashamed of themselves” for manipulative practices and in-game purchases that might affect PvP in the future. However, many users also found the core gameplay fun and entertaining enough.

It is worth noting that Diablo Immortal didn’t come out in the Netherlands and Belgium due to local laws against loot boxes, since they have an economic value.