14.10.2024

Sensor Tower: In the first half of 2024, the number of mobile game downloads in Southeast Asia exceeded 4.2 billion

Sensor Tower released a report on the state of the mobile gaming market in Southeast Asia for the first half of 2024. Here are the numbers and trends.

Pizza Ready!

  • The mobile game market saw an increase in downloads, surpassing 4.2 billion, with 91% originating from Google Play. This is a 3.4% increase compared to the previous year.
  • Indonesia led in download volume, accounting for 41% of the total, with downloads in the country growing by more than 15% compared to the previous period.
  • Revenue from mobile games with in-app purchases (IAP) decreased by 3% to $1.16 billion, nearing figures from the first half of 2020. Over half of the revenue (57%) came from Google Play.
  • Thailand was recognized as the largest market in Southeast Asia in terms of revenue, bringing in over $400 million, a 10% year-over-year growth.
  • Pizza Ready! and Ojol The Game gained particular popularity in Southeast Asia. Thanks to these titles, the simulation genre reached 1.2 billion downloads (+11%), becoming the most downloaded genre among users.
  • Strategy and RPGs remain the most lucrative genres in the region, accounting for 24% and 23% of total revenue, respectively.
  • The segment of sports mobile games significantly increased its market share in Southeast Asia, with revenues growing by 39% over the period. Gamers most heavily invested in eFootball 2024 and EA Sports Mobile Soccer.
  • Garena Free Fire maintained its leading position in download rankings in Southeast Asia, as well as globally. It shared the top three spots with Mobile Legends: Bang Bang and Roblox. Sensor Tower specifically highlighted the success of Pizza Ready, noting its downloads increased nearly six-fold compared to last year. This success placed Pizza Ready eighth among the most downloaded games in the region for the half-year.
  • The highest IAP revenue in the first half of the year was generated by Mobile Legends: Bang Bang, eFootball 2024, and Garena Free Fire.

Source:

Sensor Tower
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