A class action lawsuit has been filed against Ubisoft, accusing the company of allegedly sharing customer data with Meta

Two individuals from the United States have initiated a class action against Ubisoft, accusing the company of distributing users' Personally Identifying Information (PII) from its online store to Meta without proper consent.

Filed on October 3, 2024, in the US District Court for the Northern District of California, details of the lawsuit can be accessed through Court Listener. The action was submitted on behalf of the plaintiffs and those in similar situations.

The complaint states that when users purchase games from Ubisoft's store or access it through a Ubisoft+ subscription with a Facebook login, their PII is captured by the Meta Platforms tracking Pixel utilized by Ubisoft. This information is then sent to Meta, potentially exposing users' PII to anyone with the technical means to intercept such data.

According to the suit, the Video Privacy Protection Act restricts video service providers like Ubisoft from disseminating PII. The lawsuit claims Ubisoft intentionally used the Pixel to monitor user activities on its site, relaying this data to Facebook for marketing purposes.

It is also highlighted that deploying Meta's Pixel necessitates the knowledge and collaboration of the website proprietor, which in this case, is Ubisoft.

The lawsuit further asserts that Ubisoft neither seeks nor has acquired consent from users to employ Pixel for tracking and exchanging PII with Facebook.

The plaintiffs argue that their privacy rights were infringed, demanding injunctive relief to prevent further unauthorized PII disclosures without proper notification and consent.