App Annie: games lead mobile market

App Annie released a mobile market report “State of Mobile: 2019 and beyond.” According to the report, games account for 33% of all mobile downloads.

With more than 2.7 million titles released on the two main mobile storefronts by 2018 (1.6-plus million games on Google Play; 1.1-plus million games on iOS), mobile gaming market has almost reached $70 billion. As you can see, Google Play has reached more people. However, there are more payers among App Store users.

It’s no surprise that 74% of all mobile spending comes from games (in-app purchases account for 95% thereof).

According to the report, the U.S. customers on average have 8 games installed per device. Most people, however, play two-to-five games a month. Time-wise, games account for 10% of the time we spend in apps.

It’s interesing to see how this 10% stat hasn’t changed over the past two years, even though time we spend on apps has actually increased by half. This is because the existing gamers are getting increasingly engaged.

App Annie also found that games have brought in 1.2x more in revenue than PC, console, and handheld combined.