According to Niko Partners, the video game market in East Asia produced revenues amounting to $30.1 billion in 2023

In 2023, the gaming sector in East Asia generated $30.1 billion, with projections showing a 2.9% decline to $29.2 billion in 2024, as stated in a report from Niko Partners.

The East Asia Games Market Model includes data from Japan and Korea, where the number of gamers rose slightly in 2023 to reach 96.3 million.

Mobile gaming dominated the market, making up 68.4% of the total revenue in the region.

Niko Partners also released its East Asia Gamers Behavior and Market Insights report for July 2024, revealing that 97 million gamers in Japan and Korea use multiple platforms for gaming.

In Japan, over 70% of mobile gamers and in South Korea, 90% of PC gamers engage with games on more than one platform. In total, 39% of Japanese players and 58% of Korean players game on at least two platforms.

Additionally, the study shows that over 31% of Japanese gamers and 40% of Korean gamers watch live game streams, primarily on YouTube, followed by regional platforms like SOOP (AfreecaTV) in Korea and NicoNico in Japan.

"We noticed a large increase in gamers reporting to play on more than one platform in the past year," said Lisa Hanson, CEO of Niko Partners. "Some of this is due to the increased availability of consoles in Japan after shortages during the pandemic, and some is due to the rise in multi-platform games, which boost engagement across consoles, mobile, and PC."

She further added, "What is most notable is that gamers in East Asia demonstrate that cross-platform games lead to higher engagement."