AppMagic: User spending in Peak Games has reached $5 billion
Mobile gamers have spent $5 billion on games from the Turkish company Peak Games, according to the analytics service AppMagic. Nearly the entire amount came from two projects: the match-3 games Toon Blast and Toy Blast.
Match Factory! — on the left, Toon Blast — on the right
Analysts estimate that Toon Blast is responsible for 60% of all user spending in Peak Games' titles. Toy Blast generated another 37% of the total amount.
Also in the top three games is Match Factory!, which was globally released in November 2023. Notably, it is currently the second-highest grossing game for Peak Games in terms of monthly revenue from in-app purchases (IAP). Since May, it has been earning about $15 million per month. Only Toon Blast has a higher monthly IAP revenue, with $25 million. Toy Blast earns an average of $7 million per month.
Important: The $5 billion figure represents the gross user spending before Peak Games paid commissions to mobile stores and taxes. After these deductions, the amount falls to $3 billion.
