Sensor Tower: the number of advertisers from the United States in the Unity advertising network fell by 15% after the announcement of the Runtime Fee
Many American advertisers abandoned the Unity advertising network after the company introduced a new pricing policy on September 12. According to Sensor Tower analysts, in the week from September 11 to 17, their number on the Unity network decreased by 15%.
The fall continued the following week. By September 24, there were 8% fewer American advertisers on the Unity network than a week ago.
However, then the situation improved. On Friday, September 22, after widespread criticism among gaming companies, Unity made concessions and softened its pricing policy. As a result, in the week beginning on September 25, some advertisers returned — their number increased by 5%. And after it became known about the resignation of Unity CEO John Riccitiello, the number of advertisers increased by 15% in weekly terms.
