data.ai : revenue from mobile games falls for the second year in a row

Analytical service data.ai published a report on the state of the mobile market in the first half of 2023. According to him, against the background of a significant increase in revenue from mobile applications, revenue from mobile games continues to fall.

In the first six months of 2023, mobile games earned $40.9 billion. This is 0.73% less than the first half of 2022 and 8% less than the same period in 2021.

At the same time, the market of non-gaming applications has received a significant increase in the last year. In January-June, applications earned $26.6 billion. This is 16.6% more than in the first half of last year and 24.3% more than the results of the first half of 2021.

However, analysts of the service assure that in fact the mobile games market has just begun to recover after turbulent years. Revenue from games returned to growth in the period from March to May.

As for mobile downloads, there is no good news for the gaming segment. In January-June, mobile games generated 30.4 billion downloads. This is only 1.3% more than a year earlier (and last year there was also a drop in dynamics).

Non-gaming applications collected 46.4 billion installations in the first half of 2023. This is 4.4% more than last year for the same period.