Embracer Group snaps up 8 mobile titles and Chinese studio Jufeng

Embracer Group has acquired Beijing-based mobile studio Jufeng to further expand into the Chinese games market. The Swedish holding company also bought eight mobile games to expand its portfolio.

The acquisition was made through Emracer’s subsidiary DECA Games, which is the German indie publisher with a focus on free-to-play mobile titles. The company decided to not disclose the financial terms of the deal.

Jufeng Studio, founded in 2015, was previously owned by Gaea. The team of 50 people will join Embracer Group to give the holding company access to a talent base in China. It will also create a foundation for further growth in the Asia Pacific Region.

As part of the deal, DECA Games acquired six mobile games from Jufeng Studio. On top of that, the company also bought two titles, Hero Hunters and Killshot Bravo, developed by Canadian studio Hothead Games.

These eight games combined had 150,000 DAU and 800,000 MAU between July and September 2021 and reached SEK 50 million ($5.79 million) in total revenue.

The latest deal follows the series of acquisitions made by Embracer Group over the last months. In September it bought QA Studio Bytex. The holding company also acquired 3D Realms, Gearbox (for $1.38 billion), and many other studios.