MY.GAMES acquires hyper-casual publisher Mamboo Games

MY.GAMES has announced the acquisition of Minsk, Belarus-based Mamboo Games, which publishes hyper-casual and hybrid-casual titles and develops its own games. In total, the Mamboo Games portfolio includes over 30 titles.

Shift Race

MY.GAMES has become the majority owner of the company (after previously owning a minority stake in Mamboo since last year). MY.GAMES is paying more than $2 million at close, as well as a deferred payment, the amount of which will be determined depending on the business performance.

Mamboo Games is best known for racing game Shift Race, which reached 15 million installs in the first three months after release, and Billion Builders, which entered the top 50 on the iOS platform in the US and the top 10 in China. Initially a hyper casual game publisher, the company has now expanded its portfolio to include hybrid-casual games, like Viking Life: Wild North, Scary Pranks: Horror Puzzle Survival, and others.

“In October 2020, we invested in Mamboo Games, and during this time the team has performed well, releasing a new commercially successful release every month. There is a symbiosis between MY.GAMES’ expertise in mid-core games and Mamboo Games’ expertise which allows us to create successful projects in the hybrid casual genre,” said Vasily Maguryan, CEO of MY.GAMES. “We clearly understand how it is important to have flexibility and mobility today in the hyper casual market and  will effectively scale Mamboo’s business and provide them with all the advantages of an MY.GAMES’ open partner environment.”