Indie games account for 40% of all units sold on Steam, based on analysis of over 60K titles

Steam has always been a good place for indie games, and this market keeps growing every year. According to a new piece of analysis from VG Insights, indie titles make up 40% of all units sold on Valve’s store.

Key takeaways

• 96% of games on Steam are indies, but they generate only 28% of total revenues due to them being cheaper than AAA titles.
• 26,000 of indie games don’t even reach 300 units sold. However, 53% of all indie titles manage to sell over 300 copies.
• Indie games only account for 30% of active players on Steam, as modern AAA titles entice users to play longer hours.

The full study can be found here.